Client, DR. BÄHLER DROPA
Aarau, Switzerland
2023
Leonit Ibrahimi
Journey with GALA into the future and past of healthcare retail. For DR. BÄHLER DROPA, we engineered a concept to be rolled out across Switzerland. The goal was a distinctive brand identity that scales modularly across 70+ locations, from urban flagships to local village drugstores.
Scalability: A Modular Rollout System
Industrial Vintage & Tactile Design
For DR. BÄHLER DROPA, we developed a "Health Sanctuary." Our mission was to transform the classic pharmacy from a mere "supply point" into an emotional experience space. We created an identity that thrives in both modern shopping centers and historic old towns, a perfect symbiosis of scalability and local roots.
Inspired by the "good old days," we utilized honest materials. Dark raw steel, oiled oak, and metro tiles create a warm haptic experience that reduces patient anxiety. This vintage aesthetic is strategically planned to focus on products while increasing dwell time through a high-end wellness atmosphere.
Through a "Kit of Parts" principle. We developed standardized furniture modules that can be individually combined based on each branch's floor plan without ever diluting the core design line.
To build immediate trust. Natural materials like wood and steel feel approachable and grounded (Biophilic Design). This radically differentiates the brand from the sterile "clinical look" of competitors.
Light is a navigational tool. A deliberate mix of bright spotlights on products and dimmed pendant lights in consultation areas creates a balance of professional focus and private intimacy.
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